We are proud of our work!

At NOWland flooring we are committed on bringing you the best possible floor covering possible.

We utilize a Made in America hybrid epoxy/polyaspartic system that surpasses and outshines pure polyurea/polyaspartic coatings in the Midwest, thanks to its exceptional capability to withstand extreme freeze-thaw cycles, prevent harmful moisture vapor, and generate a stronger mechanical bond with concrete.
A hybrid system merges the advantages of both worlds by combining a moisture-resistant epoxy base with a UV-stable polyaspartic topcoat.

Why the Hybrid Approach Wins in the Midwest

• Superior Moisture Control: Midwest concrete slabs are highly susceptible to moisture vapor transmission due to seasonal thawing and heavy groundwater. Epoxy base coats are far more forgiving with hydrostatic pressure and moisture, whereas direct-to-concrete polyurea primers can easily delaminate or peel when exposed to trapped slab moisture.

• Deep Concrete Penetration: Epoxy acts as a thick, penetrating primer that deeply soaks into the pores of the concrete. This creates a remarkably strong, permanent anchor.

• Handles Concrete Expansion: Midwest temperature swings cause concrete to continually expand and contract. Epoxy provides a rigid structural anchor, while the polyaspartic top layer provides the heavy-duty flexibility, abrasion resistance, and chemical protection needed without cracking.

• Resists Hot Tire Pickup: Polyaspartic topcoats are highly resistant to heat and chemicals, which is crucial in the Midwest where tires caked in road salt and slush can cause standard coatings to peel or lift.

The Danger of Direct-to-Concrete Polyurea/Polyaspartic

While pure polyurea systems cure incredibly fast, they often lack the extended working time and thickness required to adequately soak into the concrete's pores. Because they cure rapidly, they form a surface-level bond that is highly sensitive to rising sub-slab moisture, making them prone to peeling or bubbling under harsh Midwest climate conditions.

Cost vs. Longevity

While a pure polyurea/polyaspartic system can often be installed much faster (often in a single day), hybrid systems utilize epoxy’s superior base adhesion to significantly reduce callbacks and extend the lifespan of the floor. You typically only have to pay for a high-quality hybrid installation once.